BROOKLYN BREWERY, 21ST AMENDMENT, FUNKWERKS
ANNOUNCE JOINT SALES & DISTRIBUTION PLATFORM
(JULY 13, 2017) – Brooklyn Brewery (Brooklyn, NY), 21st Amendment Brewery (San Leandro, CA) and Funkwerks Brewing Company (Fort Collins, CO) are launching a new sales and distribution platform effective January 1, 2018. The combined sales organization includes a field sales and key accounts team of 70 salespeople and 90 Brand Ambassadors covering 38 states.
“The changes in the competitive landscape demand creative new go-to-market strategies” says Robin Ottaway, President of Brooklyn Brewery. “We consider ourselves incredibly fortunate to have found partners who share our passion for beer, want to remain independent, and hold a long-term view.”
“The three breweries and sales teams really fit together well,” says Dave Duffy, VP of Business Development for Brooklyn who’ll lead the new platform. “We’re aligned where we need to be, complementary where we need to be, and have a lot of domestic and international territory to grow into together. We can’t wait to start adding value to our retail and wholesale partners in a compelling new way.”
“Each of us brings something different to the table,” adds Dave Wilson, President of 21st Amendment. “From the diverse beers we produce to our unique perspectives, origins and brand personalities, we’re thrilled to band together with Brooklyn and Funkwerks and bring great beer to more craft drinkers across the US.”
Brad Lincoln, co-founder of Funkwerks, adds: “What attracted Funkwerks to this platform is gaining access to a large and well-trained sales team and top-quality brewing skill. From there we get to stay independent, control our destiny, and focus on doing what we truly love to do- make creative, compelling, and delicious beers.”
Brooklyn Brewery has made minority investments in both 21st Amendment and Funkwerks in support of the partnership. The three partners will co-develop annual sales & marketing plans and together look for additional beverage companies to join the fun.
“American craft brewers need to stick together and find new ways to meet the challenges of the 21st Century marketplace,” said Brooklyn founder Steve Hindy. “We are excited to work with 21st Amendment and Funkwerks to ensure the spirit of independence that built the craft beer revolution continues to lead that revolution.”
Funkwerks and 21st Amendment were represented by First Beverage Group and Spencer Fane LLP in these transactions.
About Brooklyn Brewery
The Brooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we draw inspiration from our local community of innovators and makers to spread the culture and creativity of craft beer to 29 states and 30 countries on 5 continents. www.brooklynbrewery.com
About 21st Amendment
In 2000, Nico Freccia and Shaun O’Sullivan opened the doors to the 21st Amendment brewpub in San Francisco’s historic South Park neighborhood with Freccia managing the restaurant and O’Sullivan spearheading the brewing process. In addition to quickly becoming one of the city’s favorite pubs, 21st Amendment began expanding beyond the Bay Area by helping to pioneer the movement to canned craft beer. Known for their witty names and delicious brews, 21st Amendment offers year-round selections, as well as seasonal offerings and their infamous ‘Insurrection Series’, a once-in-a-while limited edition release. Sold in 25 states, 21st Amendment operates out of its new San Leandro brewery headquarters and is among the top 50 craft beer brewers in America.
Founded in 2009 by brewers Gordon Schuck and Brad Lincoln, Funkwerks is a specialty craft brewery specializing in Saison, Sour, and Belgian-style craft beers made in their small brewery in Fort Collins, Colorado. The 2012 winner of the Small Brewer of the Year Award at the Great American Beer Festival, Funkwerks beers are available in seven US States and Japan.